Winning Formats

Here, we decode the content patterns that don't just go viral, but also convert. We will keep adding new formats here, every month.

Format	Goal	Platform(s)
🤕 ✅Start with a strong relatable pain point, then show your product/service as the magical solution	Conversion
😮 💬Insert your product/service in a controversial setting, so it triggers comments	Conversion
👨 🎁POV (imagine) : your bf/gf/bestie got you this	Conversion
😮 🛑The product/service is staged in a certain way that it stops the scroll immediately	Conversion
😍 🎁The dream of/Perfect gift for/The best gift for ... (target audience)	Conversion
🏆 🏆Gradual challenge, Mr. Beast style	Virality
🤩 📦A cool and entertaining demonstration of the product/service	Conversion
😂 📦Capture attention with entertaining content and place your product/service in the background	Conversion
😴 😎Transformation through the product/service	Conversion
🥹 🎁POV (imagine) it's Christmas/your birthday and you get ...	Conversion
🤔 💡Hook with confusion and intrigue, then clarify while revealing your product/service	Conversion
👩‍❤️‍💋‍👨 👩‍❤️‍💋‍👨Fun relatable couple moments	Virality
💢 💢Animals bullying people	Virality
🤕 📖Hook with a specific pain point, then provide a step-by-step solution including your product/service	Conversion
🤕 💡I have had (specific pain points) and I just found out this product/service	Conversion
🤯 💬Show the impressive result and let people ask for product/service in the comments	Conversion
😏 🍑Add a naughty twist to your product	Conversion
👨 👩Using the product/service with my boyfriend/girlfriend/bestie ...	Conversion
🤩 🎧A clean demonstration of the product, with ASMR vibes	Conversion
🤹 🤹People with bizarre, niche, or oddly satisfying skills	Virality
🙅‍♂️ ❌"It doesn't exist"/"It's not possible" hook ... and then show your product/service	Conversion
🎭 🎭Skit	Virality
🐾 🐾Animals acting like chaotic humans	Virality
👴 📦The old/traditional/expensive/flawed solution vs your better product/service	Conversion
💍 💍My boyfriend/husband is unintentionally hilarious/cute	Virality
🤢 📦“It’s just (something degrading)” and demonstrate your product / service is actually not	Conversion
🤯 📦“I got this impressive result while using this product/service”	Conversion
🦑 🦑Weird foreign food that make people stop scrolling	Virality
🫣 📦“Don’t let your bestie/girlfriend/boyfriend see this…”	Conversion
🫣 🫣Calling out tiny things we’re all secretly ashamed of	Virality
😳 🍆Show your product/service and add a small, cheeky frame at the end	Conversion
🙅‍♂️ 🚫“The perfect gift doesn’t exi—” + show your product/service	Conversion
🚹 🚺Gender role comedy in relationships	Virality